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1 |
Customer satisfaction analysis and preference prediction in historic sites through electronic word of mouth
Enthalten in Neural computing & applications 12.4.2022: 1-15
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2 |
Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions
Enthalten in Schmalenbach journal of business research 28.4.2021: 1-29
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3 |
Advertising Tactics and Consumer's Behavior
Mendoza, Khamylle Anne. - Saarbrücken : LAP LAMBERT Academic Publishing, 2019, 1. Auflage
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4 |
Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth
Enthalten in The journal of brand management 28.2.2017: 1-21
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5 |
Customer Satisfaction and Word-of-Mouth Behavior
Kuokkanen, Juhani. - Saarbrücken : LAP LAMBERT Academic Publishing, 2010, 1. Aufl.
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6 |
Satisfaction, loyalty and word-of-mouth within a firm's customer base
Wangenheim, Florian von. - Bruchsal : School of Business Administration, 2001
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7 |
On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth
Enthalten in Journal of targeting, measurement and analysis for marketing Bd. 12, 1.7.2003, Nr. 1, date:7.2003: 82-90
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Administration
