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1 |
Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings
Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science 21.8.2023: 1-23
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2 |
Social interactions in the metaverse: Framework, initial evidence, and research roadmap
Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science 7.12.2022: 1-25
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3 |
Alle Jahre wieder in Münster
Münster : Aschendorff Verlag, 2021
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4 |
Entertainment Science
Hennig-Thurau, Thorsten. - Cham : Springer International Publishing, 2019, 1st edition 2019
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5 |
VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research’s Journal Ranking
Schrader, Ulf. - Weimar : Professur Marketing und Medien, 2017
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6 |
Marktbezogenes Organisationales Lernen als Aufgabe des Hochschulmanagements.
Hennig-Thurau, Thorsten. - Berlin : Duncker & Humblot, 2015
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7 |
Tightening or loosening the “iron cage”? The impact of formal and informal display controls on service customers
Paul, Michael. - Augsburg : Universität Augsburg, 2015
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8 |
German digitalization consumer report 2014
Esche, Jonas vor dem. - Münster : Digitalization Think:Lab, [2014]
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9 |
German social media consumer report 2012/2013
Esche, Jonas vor dem. - Münster : Social Media Think:Lab, 2013
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10 |
Hedonic Consumer Decision Making And Implications For The Marketing Of Media Goods
Henning, Victor. - Weimar : Professur Marketing und Medien, 2010
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Administration
