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Artikel 1 Case Studies: Implementing integrated marketing: The Seeboard Energy case
In: Interactive marketing Bd. 5, 1.4.2004, Nr. 4, date:4.2004: 359-372
Online Ressource
Artikel 2 Do organisations now understand the importance of information in providing excellent customer experience?
In: Journal of database marketing & customer strategy management Bd. 13, 1.7.2006, Nr. 4, date:7.2006: 248-260
Online Ressource
Artikel 3 Evolutionary implications for touchpoint planning as a result of neuroscience: A practical fusion of database marketing and advertising
In: Journal of database marketing & customer strategy management Bd. 14, 5.7.2007, Nr. 3, date:4.2007: 164-185
Online Ressource
Artikel 4 Integrated marketing and its implications for personalised customer marketing strategies
In: Journal of direct, data and digital marketing practice Bd. 8, 15.2.2007, Nr. 3, date:1.2007: 193-209
Online Ressource
Artikel 5 Learning from integrated marketing: How to optimise personalised customer marketing strategies (Part 2)
In: Journal of direct, data and digital marketing practice Bd. 8, 11.4.2007, Nr. 4, date:4.2007: 319-335
Online Ressource
Artikel 6 Planning and evaluating communications in an integrated organisation
In: Journal of targeting, measurement and analysis for marketing Bd. 15, 1.1.2007, Nr. 1, date:10.2006: 47-64
Online Ressource
Artikel 7 What happened to strategic segmentation?
In: Journal of direct, data and digital marketing practice Bd. 11, 4.11.2009, Nr. 2, date:10.2009: 124-139
Online Ressource


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