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| Link zu diesem Datensatz | https://d-nb.info/1325108855 |
| Titel | Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices / edited by Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent |
| Person(en) |
Mutum, Dilip S. (Herausgeber) Soo Yeong Ewe (Herausgeber) Ezlika Ghazali (Herausgeber) Louis Vincent, Racheal (Herausgeber) |
| Organisation(en) | SpringerLink (Online service) (Sonstige) |
| Ausgabe | 1st ed. 2024 |
| Verlag | Cham : Springer Nature Switzerland, Imprint: Springer |
| Zeitliche Einordnung | Erscheinungsdatum: 2024 |
| Umfang/Format | Online-Ressource, VI, 257 p. 30 illus., 10 illus. in color. : online resource. |
| Andere Ausgabe(n) |
Printed edition:: ISBN: 978-3-031-51688-7 Printed edition:: ISBN: 978-3-031-51690-0 |
| Inhalt | 1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the COVID-19 Pandemic? -- 5. Case 4: Innovate or Stagnate! Tealive’s Entrepreneurial Voyage in the F&B Industry -- Part 2: Digital Transformation & Technological Innovation -- 6. Case 5: Tesla's Entry and the Evolving Dynamics of the Electric Vehicle Market in Malaysia -- 7. Case 6: Dealshare.In: Disrupting the Indian E-Commerce -- 8. Case 7: TikTok Tales: Unravelling the Penang State Museum's Content Strategy for Enhanced Audience Engagement -- 9. Case 8: The Use of Virtual Reality in Thailand’s Destination Marketing: A Case Study -- Part 3: Environmental Accountability & Ethical Marketing -- 10. Case 9: The Food Waste Crisis: Why Do Developing Countries Continue to Fail? -- 11. Case 10: Heng Hiap Industries: Pioneer in the Plastic Recycling Industry -- 12. Case 11: Delivering Convenience in Crisis: Food Delivery During the Covid-19 in Thailand -- 13. Case 12: From Scraps to Style: The Art of Hermès' Upcycling Journey with 'Petit H' -- Part 4: Sociocultural Dynamics & Consumer Behavior -- 14. Case 13: The Libresse V-Kebaya Controversy in Malaysia -- 15. Case 14: A Netnographic View of Ramadan E-Bazaars: Digital Transformation Amid Crisis -- 16. Case 15: OREO x BLACKPINK: From black-white to BLACKPINK -- 17. Case 16: The Rising Middle Class and Changing Consumption Pattern: Its Impact on Businesses -- Part 5: Strategic Market Entry & Branding Challenges -- 18. Case 17: Bisleri: Marketing to Manage the Counterfeit Challenge -- 19. Case 18: Sun Care in the UAE: Can a Late Entrant Brand Compete Effectively? |
| Persistent Identifier |
URN: urn:nbn:de:101:1-2024040304240916263178 DOI: 10.1007/978-3-031-51689-4 |
| URL | https://doi.org/10.1007/978-3-031-51689-4 |
| ISBN/Einband/Preis | 978-3-031-51689-4 |
| Sprache(n) | Englisch (eng) |
| Beziehungen | Springer Business Cases |
| Sachgruppe(n) | 330 Wirtschaft |
| Online-Zugriff | Archivobjekt öffnen |
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