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1 |
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science 30.5.2023: 1-22
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2 |
Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte?
Enthalten in Schmalenbach journal of business research Bd. 52, 12.8.2016, Nr. 6, date:9.2000: 515-536
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3 |
Drivers of B2B Brand Strength — Insights from an International Study Across Industries
Enthalten in Schmalenbach business review Bd. 67, 10.11.2017, Nr. 1, date:1.2015: 114-137
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4 |
Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership
Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science Bd. 46, 7.9.2018, Nr. 6, date:11.2018: 1108-1132
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5 |
Valuation of Customers in Growth Companies — A Scenario Based Model
Enthalten in Schmalenbach business review Bd. 57, 9.11.2017, Nr. 2, date:4.2005: 103-125
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