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1 |
Exclusivity strategies for digital products across digital and physical markets
Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science 9.9.2022: 1-21
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2 |
Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services
Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science 16.5.2022: 1-18
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3 |
The impact of value-related crises on price and product-performance elasticities
Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science 29.11.2019: 1-19
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4 |
Misleading Rankings of Research in Business
Enthalten in German economic review Bd. 10, 2009, Nr. 3: 352-363. 12 S.
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5 |
Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte?
Enthalten in Schmalenbach journal of business research Bd. 52, 12.8.2016, Nr. 6, date:9.2000: 515-536
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6 |
Editorial: Well Documented Articles Achieve More Impact
Enthalten in Business research Bd. 2, 7.3.2014, Nr. 1, date:5.2009: 8-9
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7 |
Editorial: What Is and What Is Not a Substantial Contribution?
Enthalten in Business research Bd. 5, 28.2.2014, Nr. 2, date:11.2012: 131-132
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8 |
Experiments in Competitive Product Positioning: Actual Behavior Compared to Nash Solutions
Enthalten in Schmalenbach business review Bd. 53, 9.11.2017, Nr. 3, date:7.2001: 150-174
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9 |
Methodische Probleme bei der Erfolgsfaktorenforschung — Messfehler, formative versus reflektive Indikatoren und die Wahl des Strukturgleichungs-Modells
Enthalten in Schmalenbach journal of business research Bd. 58, 1.7.2016, Nr. 1, date:2.2006: 2-33
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10 |
Optimal Product Attributes in Single Choice Models
Enthalten in Operational Research Society: Journal of the Operational Research Society Bd. 31, 1.7.1980, Nr. 7, date:7.1980: 647-655
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Administration
