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1 |
Comeback in Sicht? Was Corona für die deutsche Wirtschaft bedeutet
Krafft, Manfred. - Münster : Universitäts- und Landesbibliothek Münster, 2023
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2 |
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science 30.5.2023: 1-22
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3 |
Brand-building behaviors of frontline employees
Kubik, Nadine. - Münster : Universitäts- und Landesbibliothek Münster, 2020
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4 |
Brand-building behaviors of frontline employees
Kubik, Nadine. - Münster : Universitäts- und Landesbibliothek Münster, 2017
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5 |
Cognitive and affective organizational identification of frontline employees
Kubik, Fabian. - Münster : Universitäts- und Landesbibliothek Münster, 2017
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6 |
Antecedents of marketing performance in recession
Niederhofer, Maximilian. - Vallendar : WHU - Otto Beisheim School of Management, 2016
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7 |
International Direct Marketing
Berlin, Heidelberg : Springer Berlin Heidelberg, 2007
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8 |
Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte?
Enthalten in Schmalenbach journal of business research Bd. 52, 12.8.2016, Nr. 6, date:9.2000: 515-536
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9 |
Drivers of B2B Brand Strength — Insights from an International Study Across Industries
Enthalten in Schmalenbach business review Bd. 67, 10.11.2017, Nr. 1, date:1.2015: 114-137
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10 |
Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership
Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science Bd. 46, 7.9.2018, Nr. 6, date:11.2018: 1108-1132
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