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Branding: too often overlooked in disruptive innovation and social purpose arenas Enthalten in The journal of brand management Bd. 30, 18.5.2023, Nr. 3, date:5.2023: 185-189
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Marketing challenges in the next decade Enthalten in The journal of brand management Bd. 17, 18.3.2010, Nr. 5, date:3.2010: 315-316
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