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What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science 30.5.2023: 1-22
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Brand-building behaviors of frontline employees Kubik, Nadine. - Münster : Universitäts- und Landesbibliothek Münster, 2020
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Brand-building behaviors of frontline employees Kubik, Nadine. - Münster : Universitäts- und Landesbibliothek Münster, 2017
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Cognitive and affective organizational identification of frontline employees Kubik, Fabian. - Münster : Universitäts- und Landesbibliothek Münster, 2017
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Antecedents of marketing performance in recession Niederhofer, Maximilian. - Vallendar : WHU - Otto Beisheim School of Management, 2016
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Vertriebsmanagement Albers, Sönke. - Wiesbaden : Springer Gabler, 2013
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Kundenmanagement Wiesbaden : Gabler, 2011
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Retailing in the 21st century Berlin : Springer, 2010, 2. ed.
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Direct Marketing Wiesbaden : Gabler, 2007
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