|
1 |
Marken erfolgreich gestalten Aaker, David A.. - Wiesbaden : Springer Fachmedien Wiesbaden, 2015, 1. Aufl. 2015
|
|
|
2 |
Brand Relevance Aaker, David A.. - New York, NY : John Wiley & Sons, 2010, 1., Auflage
|
|
|
3 |
Brand Relevance Aaker, David A.. - New York, NY : John Wiley & Sons, 2010, 1., Auflage
|
|
|
4 |
Branding: too often overlooked in disruptive innovation and social purpose arenas Enthalten in The journal of brand management Bd. 30, 18.5.2023, Nr. 3, date:5.2023: 185-189
|
|
|
5 |
Marketing challenges in the next decade Enthalten in The journal of brand management Bd. 17, 18.3.2010, Nr. 5, date:3.2010: 315-316
|
|