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						Marken erfolgreich gestalten Aaker, David A.. - Wiesbaden : Springer Fachmedien Wiesbaden, 2015, 1. Aufl. 2015
					
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						[Aaker on Branding]  Marken erfolgreich gestalten Aaker, David A.. - Wiesbaden : Springer Gabler, [2015]
					
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						Markenrelevanz Aaker, David A.. - Weinheim : Wiley-VCH-Verl., 2013, 1. Aufl.
					
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						Brand Relevance Aaker, David A.. - New York, NY : John Wiley & Sons, 2010, 1., Auflage
					
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						Brand Relevance Aaker, David A.. - New York, NY : John Wiley & Sons, 2010, 1., Auflage
					
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						Brand leadership Aaker, David A.. - München : Financial Times Prentice Hall, 2001
					
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						Management des Markenwerts Aaker, David A.. - Frankfurt/Main : Campus-Verl., 1992
					
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						Strategisches Markt-Management Aaker, David A.. - Wiesbaden : Gabler, 1989
					
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						Branding: too often overlooked in disruptive innovation and social purpose arenas Enthalten in The journal of brand management Bd. 30, 18.5.2023, Nr. 3, date:5.2023: 185-189
					
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						Marketing challenges in the next decade Enthalten in The journal of brand management Bd. 17, 18.3.2010, Nr. 5, date:3.2010: 315-316
					
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