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	1	Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention Karampournioti, Evmorfia. - Hannover : Gottfried Wilhelm Leibniz Universität Hannover, 2021
	2	The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge Schmidt, Steffen. - Hannover : Gottfried Wilhelm Leibniz Universität Hannover, 2017
	3	The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength Enthalten in The journal of brand management 11.9.2017: 1-18
	4	Determinants of consumers' perceived trust in IT-ecosystems Wiedmann, Klaus-Peter. - Hannover : Gottfried Wilhelm Leibniz Universität Hannover, 2010
	5	An international perspectiveon luxury brand and country-of-origin effect Enthalten in The journal of brand management Bd. 16, 7.5.2009, Nr. 5-6, date:3.2009: 323-337
	6	Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future Enthalten in Corporate reputation review Bd. 16, 23.7.2013, Nr. 3, date:8.2013: 187-205
	7	Creating Multi-Sensory Experiences in Luxury Marketing Enthalten in Marketing Review St. Gallen Bd. 30, 13.12.2013, Nr. 6, date:12.2013: 60-69
	8	Future Research Directions Based on a Critical Assessment of Reputation Management in Practice: A German Perspective Enthalten in Corporate reputation review Bd. 20, 3.10.2017, Nr. 3-4, date:11.2017: 217-223
	9	Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers? Enthalten in The journal of brand management Bd. 19, 2.3.2012, Nr. 7, date:5.2012: 544-566
	10	The future of brand and brand management – Some provocative propositions from a more methodological perspective Enthalten in The journal of brand management Bd. 21, 2.1.2015, Nr. 9, date:12.2014: 743-757

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