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1 |
Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory
Enthalten in Information systems frontiers 22.4.2022: 1-19
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2 |
The influence of structural capital on the relationship between CRM implementation and the performance of manufacturing SMEs
Enthalten in International journal of system assurance engineering and management 8.10.2021: 1-14
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3 |
An integrated framework of change management for social CRM implementation
Enthalten in Information systems and e-business management 8.10.2020: 1-33
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4 |
Design and implementation of bank CRM system based on decision tree algorithm
Enthalten in Neural computing & applications 30.4.2020: 1-11
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5 |
Building a CSF framework for CRM implementation
Enthalten in Journal of database marketing & customer strategy management Bd. 16, 1.12.2009, Nr. 4, date:12.2009: 253-265
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6 |
Conceptual analysis and implementation of an integrated CRM system for service providers
Enthalten in Service business Bd. 7, 20.7.2012, Nr. 2, date:6.2013: 307-328
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7 |
CRM technology use and implementation benefits in an emerging market
Enthalten in Journal of database marketing & customer strategy management Bd. 19, 21.5.2012, Nr. 2, date:6.2012: 82-97
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8 |
Developing a truly customer-centric CRM system: Part One — Strategic and architectural implementation
Enthalten in Interactive marketing Bd. 3, 1.1.2002, Nr. 3, date:1.2002: 207-217
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9 |
Gearing up for CRM: Antecedents to successful implementation
Enthalten in Journal of database marketing & customer strategy management Bd. 10, 1.12.2002, Nr. 2, date:12.2002: 121-132
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10 |
Invisible data quality issues in a CRM implementation
Enthalten in Journal of database marketing & customer strategy management Bd. 12, 1.7.2005, Nr. 4, date:7.2005: 305-314
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Administration
