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	1	Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory Enthalten in Information systems frontiers 22.4.2022: 1-19
	2	Effects of customer relationship management (CRM) implementation on business performance in business to business (B2B) markets in Germany Kern, Manuel. - Reutlingen : Hochschule Reutlingen, 2020
	3	Climate Change Policy Brief Ederer, Waltraud. - Eschborn : GIZ, 2017, Themenblatt
	4	Die Implementierung eines CRM Systems in einem KMU, am Beispiel der Avionic Design GmbH Broers, Tobias. - Mittweida : Hochschule Mittweida, 2013
	5	Strategic entrepreneurship: an integrated innovative entrepreneurial process for CRM implementation at Indian SMEs Mehta, Arpita. - Mannheim, 2011