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Three Essays on Digital and Non-Digital Transformations in Business-to-Business Markets Bongers, Franziska M.. - Passau : Universität Passau, 2021
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Caught between two stools? Four essays on value creation and value extraction on free digital platforms Schubach, Sebastian. - Passau : Universität Passau, 2019
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Three Essays on the Marketing of Innovations Nagel, Christian Siegfried Anton. - Passau : Universität Passau, 2017
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The impact of endogenous motivations on adoption of IT-enabled services: the case of transformative services in the energy sector Wunderlich, Philipp. - Augsburg : Universität Augsburg, 2013
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Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur Enthalten in Schmalenbach journal of business research Bd. 62, 12.8.2016, Nr. 5, date:8.2010: 533-562
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