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1 |
Empirical validation of a new technique (‘select-and-rank’) to measure brand preference
Enthalten in The journal of brand management 21.2.2025: 1-11
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2 |
The role of consumer-based brand equity on the prolongation of trademarks
Enthalten in The journal of brand management 28.10.2024: 1-15
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3 |
The impact of different fit dimensions on spillover effects in brand alliances
Enthalten in Journal of business economics 21.2.2017: 1-27
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4 |
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity
Enthalten in Marketing letters 1.6.2016: 1-10
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5 |
Effects of Celebrity Endorsers for Multiple Brands on Attitudes and Purchase Intentions
Enthalten in Schmalenbach business review 5.4.2016: 1-19
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6 |
Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions
Enthalten in Schmalenbach business review Bd. 64, 10.11.2017, Nr. 2, date:4.2012: 125-140
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7 |
Does Chain Labeling Make Private Labels More Successful?
Enthalten in Schmalenbach business review Bd. 67, 10.11.2017, Nr. 1, date:1.2015: 92-113
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8 |
Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften
Enthalten in Schmalenbach journal of business research Bd. 55, 12.8.2016, Nr. 4, date:6.2003: 364-381
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9 |
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Enthalten in Schmalenbach journal of business research Bd. 57, 1.7.2016, Nr. 8, date:12.2005: 669-688
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10 |
Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors’ Brand Image
Enthalten in Schmalenbach business review Bd. 65, 9.11.2017, Nr. 3, date:7.2013: 227-247
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Administration
