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| Link zu diesem Datensatz | https://d-nb.info/1364240432 |
| Art des Inhalts | Hochschulschrift |
| Titel | Customer Experience in the Context of Omnichannel Retailing : Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey / by Nils Fränzel |
| Person(en) | Fränzel, Nils (Verfasser) |
| Organisation(en) | SpringerLink (Online service) (Sonstige) |
| Ausgabe | 1st ed. 2025 |
| Verlag | Wiesbaden : Springer Fachmedien Wiesbaden, Imprint: Springer Gabler |
| Zeitliche Einordnung | Erscheinungsdatum: 2025 |
| Umfang/Format | Online-Ressource, XXV, 261 p. 31 illus. : online resource. |
| Andere Ausgabe(n) |
Printed edition:: ISBN: 978-3-658-47569-7 Erscheint auch als Druck-Ausgabe: Fränzel, Nils: Customer Experience in the Context of Omnichannel Retailing |
| Inhalt | Introduction -- Study 1: How Online Trust and Online Brand Equity TranslateOnline- and Omnichannel-Specific Instruments into Repurchase Intention -- Study 2: Links and Effects of Channel Integration in the Pre-Purchase and Purchase Stages of Omnichannel Retailers -- Study 3: Reciprocal Effects of Cognitive, Affective and Social Customer Experience on Customer Loyalty and Word-of-Mouth in Omnichannel Retailing -- Study 4: Perceived Customer Experience in a Pre-purchase Stage and a Purchase Stage. Links, Effects and Moderations -- Final Remarks -- References |
| Persistent Identifier |
URN: urn:nbn:de:101:1-2505010407290.975730646080 DOI: 10.1007/978-3-658-47568-0 |
| URL | https://doi.org/10.1007/978-3-658-47568-0 |
| ISBN/Einband/Preis | 978-3-658-47568-0 |
| Sprache(n) | Englisch (eng) |
| Beziehungen | Handel und Internationales Marketing Retailing and International Marketing |
| DDC-Notation | 658.87 (maschinell ermittelte DDC-Kurznotation) |
| Sachgruppe(n) | 650 Management |
| Online-Zugriff | Archivobjekt öffnen |
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