Katalog der Deutschen Nationalbibliothek
Ergebnis der Suche nach: "Coventry"
Treffer 5 von 1990
|
|
| Link zu diesem Datensatz | https://d-nb.info/1362906816 |
| Art des Inhalts | Lehrbuch |
| Titel | Marketing Tourism and Hospitality : Concepts and Cases / by Richard George |
| Person(en) | George, Richard (Verfasser) |
| Organisation(en) | SpringerLink (Online service) (Sonstige) |
| Ausgabe | 2nd ed. 2025 |
| Verlag | Cham : Springer Nature Switzerland, Imprint: Palgrave Macmillan |
| Zeitliche Einordnung | Erscheinungsdatum: 2025 |
| Umfang/Format | Online-Ressource, XXIX, 484 p. 206 illus., 166 illus. in color. : online resource. |
| Andere Ausgabe(n) |
Printed edition:: ISBN: 978-3-031-65982-9 Printed edition:: ISBN: 978-3-031-65984-3 |
| Inhalt | Part I: Understanding Marketing in the Tourism and Hospitality Industry -- Chapter 1: Tourism and Hospitality Marketing Principles -- Chapter 2: Characteristics of Tourism and Hospitality Marketing.-Part 2: Understanding the Tourism and Hospitality Market -- Chapter 3: Tourism and Hospitality Consumer Behaviour -- Chapter 4: Tourism and Hospitality Marketing Research -- Part 3: Designing the Tourism and Hospitality Marketing Strategy -- Chapter 5: Tourism and Hospitality Marketing Planning -- Chapter 6: The Tourism and Hospitality Marketing Environment -- Chapter 7: Market Segmentation, Targeting, and Positioning. -Part 4: Implementing the Tourism and Hospitality Marketing Mix -- Chapter 8: Tourism and Hospitality Products, Branding, and Pricing -- Chapter 9: Tourism Distribution -- Chapter 10: Promoting and Advertising Tourism and Hospitality Products -- Chapter 11: Designing the Tourism and Hospitality Promotions Mix -- Chapter 12: Digital Marketing in Tourism and Hospitality. -Part 5: Understanding Tourism and Hospitality Marketing Issues -- Chapter 13: Quality Service Experiences through Internal and Relationship Marketing -- Chapter 14: Marketing Tourism Destinations -- chapter 15: Socially Responsible Marketing |
| Persistent Identifier |
URN: urn:nbn:de:101:1-2504120431222.529176534866 DOI: 10.1007/978-3-031-65983-6 |
| URL | https://doi.org/10.1007/978-3-031-65983-6 |
| ISBN/Einband/Preis | 978-3-031-65983-6 |
| Sprache(n) | Englisch (eng) |
| Schlagwörter | Tourismusmarketing |
| Sachgruppe(n) | 330 Wirtschaft |
| Online-Zugriff | Archivobjekt öffnen |
Treffer 5 von 1990
Administration
