Katalog der Deutschen Nationalbibliothek

Neuigkeiten Servicezeiten in Frankfurt am Main ab 1. Dezember 2025: Montag bis Freitag 9–18 Uhr und Samstag 10–16 Uhr
Service hours in Frankfurt am Main from 1 December 2025: Monday to Friday 9:00-18:00 and Saturday 10:00-16:00
 
Neuigkeiten

Leichte Bedienung, intuitive Suche: Die Betaversion unseres neuen Katalogs ist online! → Zur Betaversion des neuen DNB-Katalogs

 
 
 


Ergebnis der Suche nach: "123042127"
im Bestand: Gesamter Bestand

231 - 240 von 240
<< < > >>


Artikel 231 An international perspectiveon luxury brand and country-of-origin effect
Enthalten in The journal of brand management Bd. 16, 7.5.2009, Nr. 5-6, date:3.2009: 323-337
Online Ressource
Artikel 232 Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future
Enthalten in Corporate reputation review Bd. 16, 23.7.2013, Nr. 3, date:8.2013: 187-205
Online Ressource
Artikel 233 Creating Multi-Sensory Experiences in Luxury Marketing
Enthalten in Marketing Review St. Gallen Bd. 30, 13.12.2013, Nr. 6, date:12.2013: 60-69
Online Ressource
Artikel 234 Future Research Directions Based on a Critical Assessment of Reputation Management in Practice: A German Perspective
Enthalten in Corporate reputation review Bd. 20, 3.10.2017, Nr. 3-4, date:11.2017: 217-223
Online Ressource
Artikel 235 Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?
Enthalten in The journal of brand management Bd. 19, 2.3.2012, Nr. 7, date:5.2012: 544-566
Online Ressource
Artikel 236 The future of brand and brand management – Some provocative propositions from a more methodological perspective
Enthalten in The journal of brand management Bd. 21, 2.1.2015, Nr. 9, date:12.2014: 743-757
Online Ressource
Artikel 237 The importance of brand heritage as a key performance driver in marketing management
Enthalten in The journal of brand management Bd. 19, 20.5.2011, Nr. 3, date:12.2011: 182-194
Online Ressource
Artikel 238 The Reputation Community
Enthalten in Corporate reputation review Bd. 20, 13.11.2017, Nr. 3-4, date:11.2017: 159-160
Online Ressource
Artikel 239 Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
Enthalten in The journal of brand management Bd. 20, 16.8.2013, Nr. 8, date:9.2013: 705-715
Online Ressource
Personen 240 Wiedmann, Klaus-Peter
1952- / Wirtschaftswissenschaftler


231 - 240 von 240
<< < > >>


E-Mail-IconAdministration