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41 |
Innovative tools: idea markets
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2007, 4, S. 6-8
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42 |
Profitable search engine marketing for financial services
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2007, 2, S. 6-8
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43 |
A closer look on online banking customers
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2006, 2, S. 4-5
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44 |
Increasing customer retention in financial institutions
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2006, 4, S. 6-8
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45 |
Linking customer metrics to shareholder value
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2005, 4, S. 6-8
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46 |
Using experimental stock markets to identify innovative users
Spann, Martin. - Vallendar : WHU - Otto Beisheim School of Management, 2004
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47 |
Tariff-Specific Preferences and Their Influence on Price Sensitivity
Enthalten in Business research Bd. 3, 28.2.2014, Nr. 1, date:5.2010: 70-80
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48 |
Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
Enthalten in Journal of marketing analytics Bd. 12, 27.5.2024, Nr. 2, date:6.2024: 209-226
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Administration
