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| Link zu diesem Datensatz | https://d-nb.info/1387513591 |
| Titel | Omnichannel Retail : A Strategic Approach for Planning and Decision Making / by Arto Lindblom, Matti Kautto, Lasse Mitronen |
| Person(en) |
Lindblom, Arto (Verfasser) Kautto, Matti (Verfasser) Mitronen, Lasse (Verfasser) |
| Organisation(en) | SpringerLink (Online service) (Sonstige) |
| Ausgabe | 1st ed. 2026 |
| Verlag | Cham : Springer Nature Switzerland, Imprint: Palgrave Macmillan |
| Zeitliche Einordnung | Erscheinungsdatum: 2026 |
| Umfang/Format | Online-Ressource, XVII, 211 p. 17 illus., 15 illus. in color. : online resource. |
| Andere Ausgabe(n) |
Printed edition:: ISBN: 978-3-032-09744-6 Printed edition:: ISBN: 978-3-032-09746-0 |
| Inhalt | 1. Introduction to the Omnichannel Retail -- 2. Core Principles of Omnichannel Retail -- 3. Begin with Strategic Analyses -- 4. Define Core Strategic Statements -- 5. Make Long Term Strategic Choices -- 6. Choose Your Business Model -- 7. Consider Your Revenue Streams -- 8. Define Who You Servce and What You Promise -- 9. Map Out Channel Options to Enable Customer Encounters -- 10. Manage Your Selected Channels as a Coherent Whole -- 11. Collaborate and Network -- 12. Ensure Resources and Competence -- 13. Measure and Manage with Data -- 14. The Most Common Pitfalls in Omnichannel Retail -- 15. Key Takeaways: Integration and the Big Picture -- 16. The ABCs Of Omnichannel Retail -- 17. Summary |
| Persistent Identifier |
URN: urn:nbn:de:101:1-2601210311535.259273987719 DOI: 10.1007/978-3-032-09745-3 |
| URL | https://doi.org/10.1007/978-3-032-09745-3 |
| ISBN/Einband/Preis | 978-3-032-09745-3 |
| Sprache(n) | Englisch (eng) |
| DDC-Notation | 658.87 (maschinell ermittelte DDC-Kurznotation) |
| Sachgruppe(n) | 650 Management |
| Online-Zugriff | Archivobjekt öffnen |

