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| Link zu diesem Datensatz | https://d-nb.info/1357596693 |
| Art des Inhalts | Aufsatzsammlung |
| Titel | CRM Goes Digital : Design and Use of Digital Customer Interface in Marketing, Sales and Service / edited by Sabine Kirchem, Martin Stadelmann, Mario Pufahl, David Laux |
| Person(en) |
Kirchem, Sabine (Herausgeber) Stadelmann, Martin (Herausgeber) Pufahl, Mario (Herausgeber) Laux, David D. (Herausgeber) |
| Organisation(en) | SpringerLink (Online service) (Sonstige) |
| Ausgabe | 1st ed. 2025 |
| Verlag | Wiesbaden : Springer Fachmedien Wiesbaden, Imprint: Springer |
| Zeitliche Einordnung | Erscheinungsdatum: 2025 |
| Umfang/Format | Online-Ressource, XII, 302 p. 46 illus. : online resource. |
| Andere Ausgabe(n) |
Printed edition:: ISBN: 978-3-658-45799-0 Printed edition:: ISBN: 978-3-658-45800-3 Erscheint auch als Druck-Ausgabe: CRM goes digital |
| Inhalt | Part I: Plan -- The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design -- People and Organization in the CRM Competence Model: New Approaches to Organizational Development on the Way to a Customer-Centric Company -- The Exploded View as a Frame of Reference for More Successful CRM -- Performance Management: Leadership in the Digital Transformation -- On the Way to Digital CRM (dCRM) - The Transformation of Customer Management -- Sales Performance Management: Excellence in CRM with Digital Control Concepts -- Building a Next-Generation Digital Marketing Strategy -- Part II: Use -- Customer Behavior in the New Normal: What is temporary and What Will Remain? -- Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution -- Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management -- Artificial Intelligence Meets Homo Sapiens: Possible Applications and Limits of Artificial Intelligence -- The Digitalization of Customer Contact in Healthcare -- Part III: Implement -- How To Get a 360° Customer View -- Implementing the Customer Interface of the Future: Requirements for Business and Technical Architecture -- Explore the Right Personas for Successful Marketing, Sales, and Service -- Agile Design and Implementation of Digital Offerings: Holistically Realizing Customer Goals, Business Requirements, and Technical Implementation -- Voice and Speech Recognition for Banks and Insurance Companies -- Part IV: Optimize -- Digital CRM – From Disruption to Business Model -- Using Customer Data and Feedback to Optimize Products and Services -- How "Smart Technologies" Will Change Customer Relationship Management -- Customer Experience of Today and Tomorrow -- Behavioral Economics and CRM: Improved Prediction of Customer Behavior |
| Persistent Identifier |
URN: urn:nbn:de:101:1-2502251439201.025119160661 DOI: 10.1007/978-3-658-45798-3 |
| URL | https://doi.org/10.1007/978-3-658-45798-3 |
| ISBN/Einband/Preis | 978-3-658-45798-3 |
| Sprache(n) | Englisch (eng) |
| Beziehungen | Management for Professionals |
| Schlagwörter | Kundenorientierung ; Beziehungsmanagement ; Digitalisierung |
| DDC-Notation | 658.812 [DDC23ger] |
| Sachgruppe(n) | 650 Management |
| Online-Zugriff | Archivobjekt öffnen |
Treffer 289 von 100837
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