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| Link zu diesem Datensatz | https://d-nb.info/1341468135 |
| Art des Inhalts | Konferenzschrift |
| Titel | Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024 / edited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real |
| Person(en) |
Gázquez-Abad, Juan Carlos (Herausgeber) Occhiocupo, Nicoletta (Herausgeber) Ruiz-Real, José Luis (Herausgeber) |
| Organisation(en) | SpringerLink (Online service) (Sonstige) |
| Ausgabe | 1st ed. 2024 |
| Verlag | Cham : Springer Nature Switzerland, Imprint: Springer |
| Zeitliche Einordnung | Erscheinungsdatum: 2024 |
| Umfang/Format | Online-Ressource, X, 151 p. 29 illus., 19 illus. in color. : online resource. |
| Andere Ausgabe(n) |
Printed edition:: ISBN: 978-3-031-69191-1 Printed edition:: ISBN: 978-3-031-69193-5 Printed edition:: ISBN: 978-3-031-69194-2 |
| Inhalt | 1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation Behaviour and Customer Engagement -- 4. Fuelling Competition across Petrol Retail Brands: A discussion paper on the role of marketing as evidence of anti-competitive collusion -- 5. Acquiring Customers Through Click-and Collect, Price Matching, and Environmental Information -- 6. Generic Drug Shortages and Undifferentiated Competition -- 7. Is It Fun to Buy Fake Products In Street Vending? The Moderating Effect of the Predisposition to Make Rational Decisions -- 8. The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye Tracking Study in India -- 9. Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience -- 10. Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products -- 11. Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency -- 12. What Will Be the Areas of Competition between NB and PL in the Metaverse -- 13. How Has Assortment Size in Staples Categories Evolved over the Last Decade? The Case of Beer in Spain -- 14. “Unless I See, I Do Not Buy”: Display Share Impact on Private Label Online Sales -- 15. The Relationship between Retail Assortment Size and Sales What Do We Know So Far |
| Persistent Identifier |
URN: urn:nbn:de:101:1-2409100405135.787974427362 DOI: 10.1007/978-3-031-69192-8 |
| URL | https://doi.org/10.1007/978-3-031-69192-8 |
| ISBN/Einband/Preis | 978-3-031-69192-8 |
| Sprache(n) | Englisch (eng) |
| Beziehungen | Springer Proceedings in Business and Economics |
| DDC-Notation | 658.8 (maschinell ermittelte DDC-Kurznotation) |
| Sachgruppe(n) | 650 Management |
| Online-Zugriff | Archivobjekt öffnen |
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