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Capturing retailers' brand and customer focus Han, Simeng. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2021
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Dynamische Preisgestaltung in der digitalisierten Welt Spann, Martin. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2020
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The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value Bayer, Emanuel. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2020
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