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1 |
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
Enthalten in Academy of Marketing Science: Journal of the Academy of Marketing Science 24.7.2023: 1-21
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2 |
The impact of different fit dimensions on spillover effects in brand alliances
Enthalten in Journal of business economics 21.2.2017: 1-27
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3 |
Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions
Enthalten in Schmalenbach business review Bd. 64, 10.11.2017, Nr. 2, date:4.2012: 125-140
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4 |
Determinanten der Informationsfunktion des Preises: Eine empirische Analyse
Enthalten in Journal of business economics Bd. 76, 1.5.2006, Nr. 5, date:5.2006: 473-497
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5 |
Does Chain Labeling Make Private Labels More Successful?
Enthalten in Schmalenbach business review Bd. 67, 10.11.2017, Nr. 1, date:1.2015: 92-113
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6 |
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Enthalten in Schmalenbach journal of business research Bd. 57, 1.7.2016, Nr. 8, date:12.2005: 669-688
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7 |
Präferenzmessung bei unsicheren Produkteigenschaften: Risikoberücksichtigung bei Ergebnissen aus Conjoint-Analysen
Enthalten in Schmalenbach journal of business research Bd. 58, 1.7.2016, Nr. 6, date:9.2006: 743-770
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8 |
What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising
Enthalten in Marketing letters Bd. 28, 22.4.2017, Nr. 4, date:12.2017: 509-522
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