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21 |
What should be the dependent variable in marketing-related event studies?
Skiera, Bernd. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2017
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22 |
Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
Enthalten in Customer needs and solutions 25.11.2017: 1-16
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23 |
Is laissez-faire regulation sufficient to protect consumers?
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2017, 4, S. 4-5
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24 |
Virtual portfolios as a new data source to analyze investment decisions
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2017, 1, S. 6-8
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25 |
Managing your customer's tariff choice: what to do when your customers pay too much
Lambrecht, Anja. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2016
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26 |
Digital attention map: unveiling digital competition using online search
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2016, 3, S. 4-5
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27 |
Do firms benefit from high discount rates of customers who purchase complementary products?
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2015, 2, S. 4-5
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28 |
Do referral programs increase profits?
Schmitt, Philipp. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2014
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29 |
Customer equity reporting
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2014, 2, S. 4-5
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30 |
Managing risk of customer loss by customer equity reporting
Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2014, 3, S. 6-8
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Administration
