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	21	What should be the dependent variable in marketing-related event studies? Skiera, Bernd. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2017
	22	Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms Enthalten in Customer needs and solutions 25.11.2017: 1-16
	23	Is laissez-faire regulation sufficient to protect consumers? Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2017, 4, S. 4-5
	24	Virtual portfolios as a new data source to analyze investment decisions Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2017, 1, S. 6-8
	25	Managing your customer's tariff choice: what to do when your customers pay too much Lambrecht, Anja. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2016
	26	Digital attention map: unveiling digital competition using online search Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2016, 3, S. 4-5
	27	Do firms benefit from high discount rates of customers who purchase complementary products? Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2015, 2, S. 4-5
	28	Do referral programs increase profits? Schmitt, Philipp. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2014
	29	Customer equity reporting Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2014, 2, S. 4-5
	30	Managing risk of customer loss by customer equity reporting Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2014, 3, S. 6-8

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