Katalog der Deutschen Nationalbibliothek

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	41	Profitable search engine marketing for financial services Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2007, 2, S. 6-8
	42	A closer look on online banking customers Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2006, 2, S. 4-5
	43	Increasing customer retention in financial institutions Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2006, 4, S. 6-8
	44	Linking customer metrics to shareholder value Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2005, 4, S. 6-8
	45	Tariff-Specific Preferences and Their Influence on Price Sensitivity Enthalten in Business research Bd. 3, 28.2.2014, Nr. 1, date:5.2010: 70-80
	46	Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills Enthalten in Journal of marketing analytics Bd. 12, 27.5.2024, Nr. 2, date:6.2024: 209-226

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