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| Link zu diesem Datensatz | https://d-nb.info/1388138808 |
| Titel | Green To Gold : Marketing Strategies for a Sustainable Future / edited by Anadi Trikha, Madhu Bala Kaushik, D. Pushpa Gowri, Kavita Dahiya, Gagan Gulati |
| Person(en) |
Trikha, Anadi (Herausgeber) Bala Kaushik, Madhu (Herausgeber) Gowri, D. Pushpa (Herausgeber) Dahiya, Kavita (Herausgeber) Gulati, Gagan (Herausgeber) |
| Organisation(en) | SpringerLink (Online service) (Sonstige) |
| Ausgabe | 1st ed. 2026 |
| Verlag | Cham : Springer Nature Switzerland, Imprint: Springer |
| Zeitliche Einordnung | Erscheinungsdatum: 2026 |
| Umfang/Format | Online-Ressource, XIII, 594 p. 84 illus., 69 illus. in color. : online resource. |
| Andere Ausgabe(n) |
Printed edition:: ISBN: 978-3-032-10211-9 Printed edition:: ISBN: 978-3-032-10213-3 Printed edition:: ISBN: 978-3-032-10214-0 |
| Inhalt | 1. The Digital Green Frontier: Leveraging Technology for Sustainable Marketing -- 2. Revisiting Sustainable Consumption: Theory, Practice and Policy Insights -- 3. Trust in the Virtual: Deepfake Realism and Consumer Behavior for a Sustainable Future -- 4. Social Media Strategies for Sustainable Fashion: Engaging Consumers Through Purposeful Branding and Storytelling -- 5. An Analytical Study of Women Entrepreneurs Driving the Green Transformation in Haryana’s Economy -- 6. Jalbatti: ITC Mangaldeep's Sacred Innovation at a Crossroads -- 7. Sustainable Eco-Lodges practices by adopting green attributes and green dynamic capabilities: A paradigm shift in Value co-creation -- 8. Strategic Approaches to Building Consumer Trust for Sustainable Fashion -- 9. Tracking Sustainability Metrics and Accountability in Green Marketing Strategies -- 10. The Influence of Green Advertising on Consumer Decision-Making and the Adoption of Sustainable Consumption Practices -- 11. Digital Platforms in Green Marketing: Engaging Eco-Conscious Consumers through Social Media -- 12. Green Branding: Exploration of factors impacting consumer selection of green hotels |
| Persistent Identifier |
URN: urn:nbn:de:101:1-2601280312513.191488376241 DOI: 10.1007/978-3-032-10212-6 |
| URL | https://doi.org/10.1007/978-3-032-10212-6 |
| ISBN/Einband/Preis | 978-3-032-10212-6 |
| Sprache(n) | Englisch (eng) |
| Beziehungen | World Sustainability Series |
| Sachgruppe(n) | 330 Wirtschaft |
| Online-Zugriff | Archivobjekt öffnen |
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