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| Link zu diesem Datensatz | https://d-nb.info/1339168626 |
| Art des Inhalts | Konferenzschrift, 2023, Bordeaux |
| Titel | Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability / edited by Alexandra Vignolles, Martin K.J. Waiguny |
| Person(en) |
Vignolles, Alexandra (Herausgeber) Waiguny, Martin K. J. (Herausgeber) |
| Organisation(en) | SpringerLink (Online service) (Sonstige) |
| Ausgabe | 1st ed. 2024 |
| Verlag | Wiesbaden : Springer Fachmedien Wiesbaden, Imprint: Springer Gabler |
| Zeitliche Einordnung | Erscheinungsdatum: 2024 |
| Umfang/Format | Online-Ressource, VII, 274 p. 33 illus., 17 illus. in color. : online resource. |
| Andere Ausgabe(n) |
Printed edition:: ISBN: 978-3-658-44714-4 Printed edition:: ISBN: 978-3-658-44715-1 Erscheint auch als Druck-Ausgabe: ICORIA (Veranstaltung (21. : 2023 : Bordeaux): Harder, better, faster, stronger: advertising and communication between immediacy and sustainability |
| Inhalt | - The effects of sponsorship termination on the sponsored team’s fans and rival fans -- The effects of social media firestorms on company reputation and consumer behavior -- Let’s Dance a Little Bit -- Debunking greenwashing: Investigating the individual drivers of perceived greenwashing and negative word-of-mouth -- The pressure for the perfect shape -- Advertising -- Primacy Effect on Instagram Stories -- Analyzing verbal content of political spots in the 2020 U.S. presidential election -- A Content Analysis of Hegemonic Masculine Traits in Ghanaian Alcohol Advertisements -- Marketing Client Perceptions of the Advertising Agency Development Process -- Influencer in Fashion Hauls -- Made to Impress -- Consumer Hypocrisy -- An Eye-Tracking Analysis of Visual Attention In The Emotionally Appealing Commercial -- How much is too much -- Entertainment in news media brands -- The effect of humor in obesity-prevention messages and brand advertising -- Striving for More Than Just Profit -- What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case -- The power of threat and efficacy in green communication -- Gender-Neutral Pronouns and Consumers' Microaggressions Towards "Them" |
| Persistent Identifier |
URN: urn:nbn:de:101:1-2408160926128.649099897174 DOI: 10.1007/978-3-658-44713-7 |
| URL | https://doi.org/10.1007/978-3-658-44713-7 |
| ISBN/Einband/Preis | 978-3-658-44713-7 |
| Sprache(n) | Englisch (eng) |
| Beziehungen | European Advertising Academy |
| Schlagwörter | Werbung ; Kommunikation ; Werbeforschung |
| DDC-Notation | 659.1072 [DDC23ger] |
| Sachgruppe(n) | 650 Management |
| Online-Zugriff | Archivobjekt öffnen |
Treffer 99867 von 2982743
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