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1 |
Key account management configurations and their effectiveness
Herhausen, Dennis. - Bamberg : Otto-Friedrich-Universität Bamberg, 2022
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2 |
Measuring relational norms: some methodological issues
Blois, Keith J.. - Erlangen : Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), 2013
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3 |
Norm-based relational behaviours: is there an underlying dimensional structure?
Ivens, Björn Sven. - Erlangen : Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), 2013
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4 |
A new conceptual lens for marketing: a configurational perspective based on the business model concept
Enthalten in Academy of Marketing Science: AMS review Bd. 7, 28.12.2017, Nr. 3-4, date:12.2017: 138-153
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5 |
Fragmentierung von Marketingeinheiten — Mehr Effektivität und Effizienz durch Alignment
Enthalten in Marketing Review St. Gallen Bd. 32, 12.10.2015, Nr. 5, date:10.2015: 52-59
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6 |
Key Account Management: Selling? Providing Services? … Or Both?
Enthalten in Marketing Review St. Gallen Bd. 32, 10.12.2015, Nr. 6, date:12.2015: 70-79
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7 |
Social Media Guidelines: Aspekte der Realisierung
Enthalten in Marketing Review St. Gallen Bd. 30, 12.10.2013, Nr. 5, date:11.2013: 36-47
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8 |
The Hijacking Effect of Ambient Scent
Enthalten in Marketing Review St. Gallen Bd. 30, 17.5.2013, Nr. 2, date:2.2013: 50-59
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9 |
The Role of Key Account Management in Marketing and Sales Intelligence
Enthalten in Marketing Review St. Gallen Bd. 31, 16.8.2014, Nr. 4, date:8.2014: 32-41
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