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1 |
The Yin and Yang of brand portfolio transformations: how conscientious “lighthouse brands” drive sustainability in organisations
Enthalten in The journal of brand management 26.5.2025: 1-18
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2 |
How do performance feedback characteristics influence recipients’ reactions? A state-of-the-art review on feedback source, timing, and valence effects
Enthalten in Management review quarterly 20.2.2018: 1-49
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3 |
Brand Name Strategies for Successful Upward Extension
Enthalten in Marketing Review St. Gallen Bd. 32, 12.10.2015, Nr. 5, date:10.2015: 26-35
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4 |
Creating Online Brand Experience on Facebook
Enthalten in Marketing Review St. Gallen Bd. 30, 13.12.2013, Nr. 6, date:12.2013: 50-59
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5 |
Erfolgreiche Umsetzung dienstleistungsorientierter Strategien von Industriegüterunternehmen
Enthalten in Schmalenbach journal of business research Bd. 54, 12.8.2016, Nr. 6, date:9.2002: 487-508
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6 |
Sales Promotion Management in Retailing: Tasks, Benchmarks, and Future Trends
Enthalten in Marketing Review St. Gallen Bd. 32, 9.6.2015, Nr. 3, date:6.2015: 67-77
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