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	21	Visibility in organic search: why should managers and investors care about it? Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2019, 3, S. 6-8
	22	What should be the dependent variable in marketing-related event studies? Skiera, Bernd. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2017
	23	Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms Enthalten in Customer needs and solutions 25.11.2017: 1-16
	24	Is laissez-faire regulation sufficient to protect consumers? Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2017, 4, S. 4-5
	25	Virtual portfolios as a new data source to analyze investment decisions Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2017, 1, S. 6-8
	26	Managing your customer's tariff choice: what to do when your customers pay too much Lambrecht, Anja. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2016
	27	Digital attention map: unveiling digital competition using online search Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2016, 3, S. 4-5
	28	Do firms benefit from high discount rates of customers who purchase complementary products? Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2015, 2, S. 4-5
	29	Do referral programs increase profits? Schmitt, Philipp. - Frankfurt am Main : Universitätsbibliothek Johann Christian Senckenberg, 2014
	30	Customer equity reporting Enthalten in E-Finance Lab (Frankfurt am Main): EFL quarterly 2014, 2, S. 4-5

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